This is a little story about four people named Everybody, Somebody, Anybody, and Nobody.

There was an important job to be done and Everybody was sure that Somebody would do it.

Anybody could have done it, but Nobody did it.

Somebody got angry about that because it was Everybody's job.

Everybody thought that Anybody could do it, but Nobody realized that Everybody wouldn't do it.

It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done

Some say Embrace Change, Change is good right? Why is it that so many people in companies fight it with their last dying breath?  Those that fight are doing it for very simple reasons that make perfect sense to me anyways, because we all do it.  You see people are constantly learning, obsorbing information from experiences around them, interactions with people, groups, things, etc... Now when a change occurs in their life or in this case in their job, when this happens for the first time we are fine with it, things change around us constantly and we adapt.  But what happens when a change occurs and it just doesnt go very smoothly?  Well in a company, this is bad plain and simple. 

When change occurs in a company, especially big strategy changes and this change is managed poorly people learn from this.  They decide right off the bat to be critical and as soon as the change starts making their working lives miserable they fight it and if the change has already occured, the next time change happens in the working place they become extremely adverse to any change, overly critical and darn right resistant.  That's right resistant -- and who could blame them?  If change is managed poorly in any company (big/med/small) it affects more than the people driving the change, it tarnishes the employees trust in the idea that change is good and should be embraced when change is managed poorly.  So how do you avoid this issue or even deal with an environment/company that has a sour taste in it's mouth from a poorly managed/implemented change?  You apply Change Management principles, yes there is such a thing.

I managed to plow through a very long book,  "Diffusion of Innovations" by Everett M. Rogers (no relation).  In this book Rogers talks about getting an idea, technology or any new thing really diffused or accepted by a particular group of people.  This group could be an organization, a social group, a customer, a client, your mom and dad... it could be anyone!

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